There’s a subtle shift that happens after 30. The glow is still there—but hydration doesn’t last as long. Skin texture becomes more unpredictable. Fine lines appear where skin once rebounded overnight. Products that used to work might now cause irritation.
If your skin feels different—but you’re not sure what to change—this guide is for you.
At Double Bay Cosmeceuticals, we believe in rhythm over reaction. Ageing isn’t a flaw. It’s a phase—and your skincare should evolve with it. This is your routine for skin that’s starting to show early signs of stress, dryness, and fine lines—and wants support, not overcorrection.
✦ What Changes After 30?
✔ Collagen and hydration levels begin to decline
✔ Skin becomes more prone to dryness and barrier fatigue
✔ Texture shifts: roughness, flakiness, or sudden sensitivity
✔ Fine lines become visible—especially around the eyes, mouth, and forehead
✔ Hormonal rhythms start to affect clarity, oil, and bounce
The answer isn’t more steps. It’s smarter ones.
✦ 1. Focus on Barrier Repair Before You Add Actives
One of the most common issues post-30 is reacting to products that used to work. That’s often a sign your barrier is compromised—not that your skin is “getting worse.”
What to do:
✔ Use Copper Peptide Jelly Cleanser daily to cleanse without stripping
✔ Apply Saffron & Ectoin Serum for hydration, visible redness support, and barrier strength
✔ Moisturise with Trehalose Water Cream for long-lasting hydration that doesn’t clog
✦ 2. Ease Into Retinol—Don’t Dive In
Retinol is one of the most studied ingredients for visible skin refinement, but it’s also one of the most misused. In your 30s, less is more—and rhythm is everything.
Start here:
🌑 Use Retinol Serum just 1–2 nights per week to refine texture and tone
🜁 Buffer with Trehalose Water Cream or Ubiquinone Radiance Cream
☼ Alternate with Saffron Serum on non-retinol nights to restore balance
✦ 3. Don’t Treat Wrinkles and Pigment the Same Way
After 30, it’s common to see both fine lines and uneven tone. But trying to treat both with harsh actives can backfire.
Use pigment support intelligently:
☼ Vitamin C + Arginine Serum – for dry or normal skin types
☼ Resilient Pigment Serum – for oily, combination, or blemish-prone skin
🜁 Alternate both with Saffron Serum or Eclipta to keep skin supported and calm
✦ 4. Your Moisturiser Matters More Than You Think
Hydration isn’t just about water intake—it’s about how well your skin holds onto moisture. As natural reserves decrease after 30, you need moisturisers that support water retention and barrier strength.
Your Double Bay moisturiser menu:
✔ Trehalose Water Cream – the all-rounder for daily hydration
✔ Ubiquinone Radiance Cream – for richer comfort and visible tone improvement
✔ Hero Glass Skin Lifting Moisturiser – if you want radiance, firmness, and smoothness in one step (not suitable for oily skin)
✔ Amino Lotion – for repair if you’ve recently had irritation or procedure stress
✦ 5. Consistency Is Your New Best Active
The biggest skin mistake after 30? Changing your routine too often. Skin that’s entering a new decade needs fewer shocks and more rhythm.
Try this routine rhythm:
Morning:
🧴 Cleanse with Copper Peptide Jelly Cleanser
🌿 Apply Saffron or Vitamin C + Arginine Serum
💧 Moisturise with Trehalose Water Cream or Hero Moisturiser
Evening:
🌑 Use Retinol Serum (1–2x/week max) or Resilient Pigment Serum
🜁 Alternate with Copper Peptide Serum if fine lines are more visible
💧 Lock in moisture with Ubiquinone Cream or Blacred Lotion
Final Word: You Don’t Need to Reset Your Whole Routine—Just Refine It
After 30, your skin isn’t “aging badly.” It’s simply communicating differently. And when you listen, simplify, and respond—without panic—it often looks better than ever.
At Double Bay, we’re not here to fight time. We’re here to help your skin evolve—calmly, intelligently, and beautifully.
